Investment: GROUND Wellbeing

The EIIS Innovation Fund has invested €500k into GROUND wellbeing as part of The EIIS Innovation Fund from 2022.

GROUND wellbeing is a multi-award winning Spa Brand offering premium treatment and product support for real world wellness issues such as sleep, burnout, anxiety, pregnancy, menopause and cancer care.

Commenting on the investment, GROUND wellbeing Founder and CEO Peigin Crowley: “It is a brilliant milestone for us to receive this investment. We are at a critical stage of scaling up our company in terms of key hire strategy and manufacturing capability. Just as valuable as the funds, is the excellent support and mentorship from Kevin Canning – who has long been advising and guiding us in this investment journey.”

As part of the investment, Kevin Canning, Investment Director of The EIIS Innovation Fund, will become an advisor to the company. Speaking on the announcement, Kevin said, “Peigin is an amazing entrepreneur who we are delighted to partner with on our GROUND investment. GROUND wellbeing is an incredibly strong brand that is homegrown in Cork. The company is showing exceptional growth and has acquired serious traction with world leading hotel chain groups including Rosewood Hotel Group, Four Seasons Hotels and Resorts, Fairmont Hotels & Resorts and Waldorf Astoria.”

If you would like to learn more about GROUND, please visit the website here:


If you would like to learn more about EIIS funding or investing, please reach out to Kevin Canning ( ) or check out our website ( EIIS.Fund )

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